Deskripsi Pekerjaan
Join Deus Ex Machina's dynamic marketing team in Bali as a Paid Ads Specialist dedicated to driving retail sales through cutting-edge digital advertising strategies. This role offers the unique opportunity to work in Indonesia's vibrant creative hub while shaping the advertising landscape for a forward-thinking retail apparel brand. You'll develop and execute multi-platform paid campaigns across Google, Facebook, Instagram, and emerging channels, combining data-driven optimization with creative storytelling to maximize ROI and brand visibility. Our ideal candidate thrives in fast-paced environments where innovation meets measurable results, contributing directly to the company's growth in the competitive retail sector. Enjoy Bali's inspiring lifestyle while making a tangible impact on our digital marketing success.
Tanggung Jawab
- Develop and execute comprehensive paid advertising strategies across Google Ads, Facebook/Instagram Ads, and programmatic platforms
- Optimize campaigns daily using performance data to improve CTR, conversion rates, and ROAS
- Collaborate with creative teams to develop compelling ad assets aligned with retail marketing objectives
- Conduct competitor analysis and market research to identify emerging trends in retail advertising
- Manage campaign budgets and reporting, providing actionable insights to leadership
- A/B test ad creatives, landing pages, and audience segments to continuously improve performance
- Coordinate with sales teams to ensure advertising efforts support retail KPIs and seasonal campaigns
Kualifikasi
- 2+ years experience managing paid advertising campaigns in retail or e-commerce sector
- Expert proficiency in Google Ads, Facebook Ads Manager, and Instagram advertising
- Proven track record of achieving sales growth through digital advertising campaigns
- Strong analytical skills with ability to interpret complex performance metrics
- Experience with retail marketing concepts and apparel industry trends
- Advanced knowledge of conversion tracking, UTM parameters, and attribution modeling
- Fluent written and verbal English communication skills