Deskripsi Pekerjaan
Are you a performance-driven Paid Media expert looking to make a significant impact? Virtual Coworker is seeking a talented Paid Marketing Specialist with a laser focus on Meta Ads to join our growing team. In this role, you will be responsible for conceptualizing, executing, and optimizing high-converting advertising campaigns that drive growth and maximize ROI for our diverse client portfolio.
You will work in a fast-paced, collaborative environment where your data-driven insights will directly influence campaign strategy. If you are passionate about audience segmentation, creative testing, and staying ahead of the latest Meta algorithm updates, we want to hear from you.
Tanggung Jawab
- Develop, manage, and scale high-performing Meta (Facebook/Instagram) ad campaigns.
- Conduct thorough A/B testing on ad creatives, audiences, and landing pages to optimize conversion rates.
- Monitor daily ad spend, pacing, and performance metrics to ensure KPIs are consistently met.
- Perform deep-dive analysis of campaign data to provide actionable insights and monthly performance reports.
- Collaborate with designers and copywriters to ensure ad creative aligns with brand voice and performance best practices.
- Manage audience targeting strategies, including lookalikes, retargeting, and interest-based segmentation.
- Stay up-to-date with the latest trends, policy changes, and beta features within the Meta ecosystem.
Kualifikasi
- 2+ years of hands-on experience managing Meta Ads campaigns with proven results in lead generation or e-commerce.
- Strong understanding of the Meta Ads Manager, Pixel, Conversions API, and Business Manager setup.
- Advanced analytical skills with the ability to interpret complex data and translate it into clear business strategies.
- Expertise in ad copywriting and visual aesthetic judgment to identify winning creatives.
- Excellent communication skills with the ability to articulate campaign strategies to non-technical stakeholders.
- Experience working in a remote, client-facing, or agency environment is highly preferred.
- Proficiency in additional channels like Google Ads or TikTok Ads is a plus.