Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for scaling brands through precision advertising? VA Masters is looking for a talented Paid Media Manager to join our growing team. In this role, you will be the engine behind our clients' growth, strategizing and executing high-impact paid campaigns that deliver measurable ROI.
We are seeking a strategist who is not only proficient in ad platform mechanics but also understands the psychology of conversion. You will thrive in our fast-paced, remote-friendly environment, collaborating with a global team to push boundaries and achieve excellence. If you are analytical, creative, and ready to take your career to the next level with a forward-thinking agency, we want to hear from you.
Tanggung Jawab
- Develop, implement, and manage comprehensive paid media strategies across Google Ads, Meta Ads, and LinkedIn Ads.
- Monitor campaign performance daily, adjusting bids, budgets, and targeting to maximize ROAS.
- Conduct thorough A/B testing on ad creative, landing pages, and audience segments.
- Generate insightful weekly and monthly performance reports for stakeholders.
- Stay ahead of industry trends and platform updates to ensure competitive advantage.
- Collaborate with content and design teams to align ad creative with campaign goals.
- Manage ad budgets effectively, ensuring efficient spending across all active channels.
Kualifikasi
- Proven experience as a Paid Media Manager or similar performance marketing role.
- Strong proficiency in Google Ads (Search, Display, YouTube) and Meta Business Suite.
- Expertise in Google Analytics and conversion tracking pixel implementation.
- Exceptional analytical skills with the ability to translate data into actionable insights.
- Strong command of English, both written and verbal.
- Demonstrated ability to manage multiple client accounts simultaneously.
- Experience with data visualization tools (e.g., Looker Studio, Tableau) is a plus.