Deskripsi Pekerjaan
Join Equity Connect Outsourced, Inc. as a Paid Media Specialist and drive measurable growth for small and medium-sized businesses through strategic digital advertising. You'll own end-to-end campaign management across Google Ads, Meta (Facebook/Instagram), and Bing Ads, optimizing for maximum lead volume, quality, and cost efficiency. Leverage GA4 and Looker Studio to analyze performance data, identify conversion opportunities, and deliver actionable insights that refine targeting and creative strategies. This role combines technical expertise with creative problem-solving to accelerate client acquisition and ROI.
We're seeking a data-driven professional passionate about digital marketing innovation. You'll collaborate with cross-functional teams to align paid media initiatives with broader business objectives, ensuring campaigns resonate with target audiences and deliver sustainable results. If you thrive in a fast-paced environment where your analytical skills directly impact business success, we invite you to apply and shape the future of digital advertising for our diverse client portfolio.
Tanggung Jawab
- Manage, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, and Bing Ads
- Analyze performance data using GA4 and Looker Studio to identify optimization opportunities
- Develop A/B testing strategies for ad creatives, landing pages, and audience targeting
- Continuously monitor and adjust campaigns to improve lead volume and quality
- Generate comprehensive performance reports and actionable insights for stakeholders
- Collaborate with marketing teams to align paid media initiatives with business goals
- Stay current with platform updates and industry best practices in digital advertising
Kualifikasi
- 3+ years of hands-on experience managing paid media campaigns (Google/Meta/Bing)
- Proficiency in Google Analytics 4 and Looker Studio for data analysis
- Proven track record of optimizing lead generation campaigns and reducing CPL
- Strong analytical skills with ability to interpret complex data and derive insights
- Experience developing and executing A/B testing frameworks for paid campaigns
- Bachelor's degree in Marketing, Business, or related field
- Excellent communication skills with ability to present findings to diverse stakeholders