Deskripsi Pekerjaan
Are you a skilled Paid Media Specialist ready to take ownership of paid performance across search, shopping, social, and display channels? We are looking for a data-driven marketer to join our team and drive our paid media strategy, with a strong focus on Google Shopping and Performance Max campaigns. In this homebased role, you will have the opportunity to work with a dynamic global team, managing budgets and optimizing campaigns to achieve outstanding ROAS.
You will be responsible for planning, executing, and analyzing paid media campaigns, leveraging cutting-edge tools and platforms to reach our target audience. Your day-to-day will involve managing Google Shopping feeds, setting up and optimizing PMax campaigns, conducting A/B testing, and providing actionable insights to stakeholders. We value independent thinkers who can make data-driven decisions and continuously improve campaign performance.
To succeed in this role, you will need a strong background in paid media, with proven experience in managing shopping and performance max campaigns. You should be proficient in Google Ads, Google Merchant Center, Facebook Ads Manager, and Google Analytics. Excellent analytical skills, attention to detail, and the ability to work effectively in a remote environment are essential.
If you are passionate about digital advertising and looking for a challenging role where you can make an impact, we encourage you to apply. We offer a competitive compensation package, professional development opportunities, and a supportive work culture.
Tanggung Jawab
- Develop and implement comprehensive paid media strategies across search, shopping, social, and display channels.
- Manage and optimize Google Shopping and Performance Max campaigns to maximize ROAS.
- Conduct keyword research, ad copy testing, and audience segmentation to improve campaign performance.
- Monitor campaign metrics and adjust bids, budgets, and targeting in real-time.
- Collaborate with creative teams to produce effective ad creatives for social and display advertising.
- Prepare regular performance reports with insights and recommendations for stakeholders.
- Stay current with industry trends, platform updates, and best practices to maintain competitive advantage.
Kualifikasi
- Minimum 2 years of experience in paid media management, with specific expertise in Google Shopping and Performance Max.
- Strong track record of managing successful paid search, social, and display campaigns with measurable results.
- Proficiency in Google Ads, Google Merchant Center, Facebook Ads Manager, and Google Analytics.
- Excellent analytical and numerical skills with experience in data analysis and reporting.
- Ability to work independently in a remote environment and manage multiple campaigns simultaneously.
- Strong problem-solving skills and a proactive, test-and-learn mindset.
- Effective written and verbal communication skills.
- Google Ads certification is an advantage.