Deskripsi Pekerjaan
Are you a seasoned B2B marketer with a passion for tech innovation? We are looking for a highly proactive and resourceful Part-Time Technology Marketing Specialist to drive the commercialization and market penetration of our cutting-edge technology solutions. This is a fully remote opportunity perfect for a strategist who excels in bridging the gap between technical complexity and market demand.
In this role, you will play a pivotal part in shaping our brand presence, refining our value propositions, and executing targeted marketing initiatives that resonate with technical decision-makers. You will work closely with leadership to develop go-to-market strategies that elevate our solutions in a competitive landscape.
We are seeking a candidate who is not just a marketer, but a solutions architect of brand narratives. If you thrive in agile environments and possess a sharp analytical mindset, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive B2B marketing strategies to promote technology solutions.
- Create high-impact content including whitepapers, case studies, and technical blog posts.
- Manage lead generation campaigns across digital channels to drive pipeline growth.
- Conduct market research to identify emerging trends and competitive gaps in the tech sector.
- Collaborate with cross-functional teams to translate technical specs into compelling commercial value propositions.
- Optimize marketing collateral for SEO and demand generation performance.
- Track, analyze, and report on key marketing KPIs to optimize campaign ROI.
Kualifikasi
- Bachelor’s degree in Marketing, Business, Communications, or a related technical field.
- Minimum 3-5 years of experience in B2B technology marketing or software/SaaS marketing.
- Proven ability to simplify complex technical concepts for diverse business audiences.
- Strong understanding of digital marketing tools, CRM platforms, and marketing automation software.
- Excellent analytical skills with a data-driven approach to decision-making.
- Exceptional written and verbal communication skills in English.
- Ability to work autonomously in a fully remote environment while meeting tight deadlines.