Deskripsi Pekerjaan
Join Staffvirtual's dynamic marketing team as a Pay-Per-Click (PPC) Specialist and launch your career in digital advertising! This remote role offers the perfect opportunity for early-career professionals to develop into strategic paid search experts. You'll manage end-to-end PPC campaigns across Google Ads, Bing Ads, and social media platforms, driving measurable results through data-driven optimizations. Collaborate with cross-functional teams to align advertising strategies with business objectives while staying ahead of industry trends and algorithm updates. We provide comprehensive training and mentorship to help you master campaign management, keyword research, conversion tracking, and performance analytics. If you're passionate about digital marketing and eager to grow your expertise in a supportive environment, this is your chance to make a significant impact in the world of online advertising!
Tanggung Jawab
- Manage and optimize PPC campaigns across Google Ads, Bing Ads, and social media platforms
- Conduct comprehensive keyword research and competitor analysis
- Develop high-converting ad copy and landing page content
- Monitor campaign performance metrics (CTR, CPC, ROAS) and generate detailed reports
- Implement A/B testing for ad creatives, keywords, and targeting parameters
- Collaborate with marketing team to align PPC strategies with business goals
- Stay updated on industry trends, platform updates, and digital advertising best practices
- Manage PPC budgets efficiently to maximize return on investment
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- 1-3 years of hands-on PPC campaign management experience
- Proficiency in Google Ads, Bing Ads, and social media advertising platforms
- Strong analytical skills with ability to interpret data and optimize campaigns
- Experience with analytics tools (Google Analytics, SEMrush, etc.)
- Excellent written communication skills for ad copy development
- Ability to work independently and manage multiple campaigns simultaneously
- Basic understanding of HTML/CSS for landing page optimizations