Deskripsi Pekerjaan
Join Hogarth Worldwide, a leading creative production and media intelligence company, as a Performance Analyst (Media) for a 1-year contract role based in Singapore. In this exciting position, you will play a pivotal role in analyzing and optimizing media campaigns for our prestigious global client base.
You will be responsible for diving deep into media performance data, identifying trends, and delivering actionable insights that drive strategic decision-making. Working closely with our media planning and buying teams, you'll contribute to enhancing campaign effectiveness and maximizing return on investment.
This is an excellent opportunity for a data-driven professional looking to advance their career in media analytics within a fast-paced, innovative environment. You'll have access to cutting-edge tools and technologies while collaborating with industry experts across the WPP network.
Hogarth Worldwide offers a dynamic, supportive workplace where your contributions will directly impact client success. If you're passionate about transforming data into strategic business outcomes and thrive in a collaborative setting, we want to hear from you.
Tanggung Jawab
- Monitor and analyze media performance metrics across multiple channels and campaigns
- Develop and maintain comprehensive performance dashboards and reports using analytics tools
- Provide data-driven insights and recommendations to optimize campaign effectiveness and ROI
- Collaborate with media planning and buying teams to support strategic decision-making
- Track and analyze key performance indicators (KPIs) and identify areas for improvement
- Support budget allocation decisions with detailed data analysis and forecasting
- Present findings and performance reports to stakeholders and clients
Kualifikasi
- Bachelor's degree in Marketing, Statistics, Business Analytics, or related field
- Previous experience in media analytics, digital marketing, or performance marketing
- Proficiency in analytics platforms such as Google Analytics, Tableau, or Power BI
- Strong Microsoft Excel skills with experience in data manipulation and analysis
- Familiarity with media buying platforms and programmatic advertising is advantageous
- Excellent analytical, problem-solving, and critical thinking abilities
- Strong verbal and written communication skills with attention to detail
- Ability to manage multiple priorities and meet tight deadlines in a dynamic environment