Deskripsi Pekerjaan
Are you a data enthusiast looking to make a tangible impact on digital marketing performance? Hogarth Worldwide is seeking a talented Performance Analyst to join our team in Singapore, specifically supporting the Singtel account for a 1-year engagement. In this pivotal role, you will be the driving force behind our data-driven performance marketing initiatives, translating complex data sets into actionable insights that boost campaign efficiency and revenue.
You will work closely with cross-functional teams to design, implement, and optimize performance marketing strategies across a diverse range of digital channels, including search, social, and display. Your analytical prowess will help us refine targeting parameters, improve ad copy, and maximize the return on ad spend (ROAS). If you thrive in a dynamic environment and possess a keen eye for detail, this is the perfect opportunity to advance your career in media and analytics.
Tanggung Jawab
- Design and implement data-driven performance marketing strategies tailored to the Singtel brand objectives.
- Analyze complex marketing data to track KPIs, user behavior, and campaign performance trends.
- Optimize digital campaigns in real-time, focusing on bid management, budget allocation, and audience targeting.
- Conduct A/B and multivariate testing on creatives and landing pages to enhance conversion rates.
- Generate detailed monthly and weekly performance reports for stakeholders, highlighting key wins and areas for improvement.
- Collaborate with creative and media teams to ensure alignment between creative assets and analytical goals.
Kualifikasi
- Minimum 1-2 years of proven experience in performance marketing, digital analytics, or a related field.
- Hands-on experience with tools such as Google Analytics 4, Google Ads, and social media advertising platforms.
- Strong proficiency in data analysis tools, including SQL, Excel (Pivot Tables, VLOOKUP), or Tableau.
- Deep understanding of the digital marketing landscape, including SEO, SEM, and social media ecosystems.
- Excellent written and verbal communication skills with the ability to present data insights to non-technical audiences.
- Ability to work independently in a contract role while managing multiple priorities and tight deadlines.