Deskripsi Pekerjaan
Join GMH Consultancy Service Sdn Bhd as a Performance Creative Strategist and become the architect of impactful digital campaigns that drive measurable results. We're seeking innovative minds who blend creativity with data-driven insights to craft compelling ads and content that resonate with audiences and exceed business objectives. At GMH, we value work-life balance while fostering a culture of growth and innovation, offering competitive perks and continuous learning opportunities in a dynamic environment.
As a key member of our marketing team, you'll collaborate with cross-functional partners to develop integrated strategies that balance artistic vision with performance metrics. This role is perfect for strategic thinkers who thrive at the intersection of creativity and analytics, offering the chance to shape brand narratives while seeing real-time impact through campaign optimization.
Tanggung Jawab
- Develop and execute data-informed creative strategies aligned with KPIs and business goals
- Design high-impact ad campaigns and content across digital channels (social, display, video)
- Analyze performance metrics to optimize creative assets for maximum engagement and conversion
- Collaborate with design, marketing, and analytics teams for cohesive campaign execution
- Conduct A/B testing on creative variations to identify performance drivers
- Present creative strategies and performance insights to stakeholders
- Stay updated on industry trends, platform algorithms, and emerging creative technologies
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years experience in creative strategy or digital advertising role
- Proven portfolio demonstrating successful performance-driven campaigns
- Strong analytical skills with experience in interpreting campaign metrics
- Expertise in digital advertising platforms (Google Ads, Meta Ads, etc.)
- Proficiency in creative tools (Adobe Creative Suite, Figma, etc.)
- Excellent communication skills with ability to articulate creative rationale
- Ability to balance creative vision with data-driven decision making