Deskripsi Pekerjaan
Are you a data-driven marketer passionate about scaling businesses and driving measurable results? Euromedica Group is looking for a dynamic Performance & Growth Marketing professional to join our team in Jakarta. In this full-time role, you will be the driving force behind our customer acquisition strategies, revenue growth, and overall marketing performance across all digital channels.
At Euromedica Group, we believe in innovation, data-backed decision-making, and continuous improvement. You will have the opportunity to design, execute, and optimize high-impact digital campaigns that resonate with our target audience. If you thrive in a fast-paced environment, love diving into analytics, and know how to turn raw data into actionable growth strategies, we want you on our team.
As our Growth Marketing expert, you will work cross-functionally to ensure our marketing efforts are perfectly aligned with our overarching business objectives. Your primary focus will be maximizing Return on Ad Spend (ROAS), lowering Customer Acquisition Cost (CAC), and expanding our market presence in the healthcare sector. Take the next step in your career and help us shape the future of digital marketing and customer engagement.
Tanggung Jawab
- Develop and execute comprehensive performance marketing strategies across various digital channels (Search, Social, Display, etc.) to drive customer acquisition and revenue growth.
- Manage, scale, and optimize digital advertising campaigns on platforms like Google Ads, Meta Ads, and other relevant ad networks.
- Analyze campaign performance data to identify trends, insights, and areas for optimization to improve conversion rates and lower CPA.
- Collaborate closely with the creative and content teams to develop compelling ad creatives and high-converting landing pages.
- Monitor and manage the marketing budget effectively to ensure maximum ROI and efficient spend allocation.
- Conduct continuous A/B testing on various ad elements, landing pages, and user funnels to enhance overall campaign performance.
- Provide regular reporting and present actionable insights to senior management regarding campaign metrics and growth KPIs.
Kualifikasi
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience (3+ years) in performance marketing, growth marketing, or a similar digital marketing role.
- Strong expertise in managing large-scale paid acquisition campaigns across major digital platforms.
- Deep understanding of web analytics tools (e.g., Google Analytics) and marketing attribution models.
- Exceptional analytical skills with the ability to translate complex data into clear, actionable strategies.
- Excellent problem-solving skills and a proactive, growth-hacking mindset.
- Strong communication and project management skills, with the ability to work effectively in a collaborative team environment.