Deskripsi Pekerjaan
Join WOLF WARRIOR MEDIA Sdn Bhd, a dynamic force in the digital marketing landscape, where we empower brands to achieve explosive growth through innovative strategies. We are on the hunt for a highly skilled and results-driven Performance Marketer who lives and breathes the TikTok and E-Commerce ecosystem.
In this pivotal role, you will be the engine behind our client's revenue growth, specializing in running, optimizing, and scaling high-performance ad campaigns across TikTok, Meta (Facebook/Instagram), Shopee, and Lazada. You will not just be managing campaigns; you will be architecting data-backed strategies that drive measurable ROI.
We are looking for a number-crunching creative who understands the delicate balance between art and science in advertising. You will thrive in a fast-paced environment, possess a deep understanding of the Malaysian digital consumer, and have a proven track record of turning ad spend into profit. If you are ready to take full ownership of the performance marketing funnel and work with some of the most exciting brands in the region, we want to hear from you.
Your day-to-day will involve deep dives into analytics dashboards, creative testing with our content team, and strategic planning to stay ahead of platform algorithm changes. You will be the bridge between data and creative, constantly feeding insights back to improve ad copy, visuals, and targeting. We offer a collaborative environment where your ideas matter and your results are celebrated. If you are obsessive about ROAS and passionate about E-Commerce, this is the perfect opportunity to take your career to the next level.
Tanggung Jawab
- Plan, execute, and optimize performance marketing campaigns across TikTok Ads, Meta Ads (Facebook & Instagram), Shopee, and Lazada.
- Develop data-driven strategies to achieve key performance indicators (KPIs) such as ROAS, CPA, CTR, and conversion rates.
- Conduct thorough A/B testing on ad creatives, audiences, and landing pages to continuously improve campaign performance.
- Manage and allocate advertising budgets effectively to maximize ROI and scale profitable campaigns.
- Analyze campaign data and provide actionable insights and detailed performance reports to stakeholders.
- Collaborate with the creative team to develop compelling ad copy, visuals, and video content tailored for specific platforms and audiences.
- Stay up-to-date with the latest trends, algorithm updates, and best practices in digital advertising and e-commerce.
- Identify and test new audience segments and growth opportunities to expand brand reach and revenue.
Kualifikasi
- Proven experience (1-3 years) as a Performance Marketer or Digital Ads Specialist, specifically managing TikTok and Meta Ads.
- Strong, demonstrable experience in e-commerce platforms, particularly Shopee and Lazada advertising ecosystems.
- Proficiency in data analysis tools and Google Analytics, with the ability to turn complex datasets into clear, actionable strategies.
- Deep understanding of marketing funnels and the customer acquisition journey in the DTC / e-commerce space.
- Excellent written and verbal communication skills in English; proficiency in Bahasa Malaysia or Mandarin is a strong advantage.
- Highly analytical mindset with strong attention to detail and problem-solving skills.
- Ability to thrive in a fast-paced, results-oriented environment and manage multiple campaigns simultaneously.
- A passion for digital marketing trends, social media culture, and the latest innovations in ad tech.