Deskripsi Pekerjaan
Are you a data-driven marketing professional passionate about optimizing digital campaigns and driving measurable growth? Balsam Brands, a global leader in the e-commerce and retail space, is seeking a talented Performance Marketing Analyst to join our high-performing team in Manila City.
Reporting to the Performance Marketing Supervisor, you will play a pivotal role in executing, analyzing, and refining our digital marketing strategies across multiple channels, including SEM, social media, display, and affiliate marketing. This is an exceptional opportunity to impact a rapidly growing business while working with cutting-edge marketing technologies.
At Balsam Brands, we pride ourselves on our festive, high-quality products and our commitment to excellence. As our Performance Marketing Analyst, you will be at the heart of our digital engine, translating data into actionable insights that drive customer acquisition, retention, and revenue growth.
In this role, you will be responsible for managing budgets, forecasting performance, and identifying new opportunities for expansion. You will leverage tools such as Google Analytics, Google Ads, Meta Business Suite, and various attribution platforms to generate comprehensive performance reports. By staying ahead of industry trends and platform updates, you will ensure Balsam Brands remains competitive in the digital landscape.
We are looking for a proactive problem-solver with a strong analytical mindset. If you thrive in a fast-paced, collaborative environment and are eager to leverage your skills to make a significant impact, we want to hear from you. Take the next step in your career and join a company that invests in your growth, offers competitive compensation, and fosters a supportive, inclusive culture.
Tanggung Jawab
- Execute, monitor, and optimize paid media campaigns across Google Ads, Meta, and other digital platforms to achieve KPIs (CPA, ROAS, CTR).
- Conduct in-depth analysis of campaign performance data, identifying trends, insights, and actionable recommendations for continuous improvement.
- Assist in the development and management of marketing budgets, ensuring efficient allocation of spend across channels and campaigns.
- Perform A/B testing on ad creatives, landing pages, and audience segments to drive incremental growth and conversion rate optimization.
- Generate and present weekly, monthly, and quarterly performance reports to the Performance Marketing Supervisor and wider marketing team.
- Collaborate with the creative and content teams to develop compelling ad copy and visuals that resonate with target audiences.
- Stay up-to-date with the latest trends, tools, and best practices in performance marketing to maintain a competitive edge.
Kualifikasi
- Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
- 1-3 years of experience in performance marketing, digital marketing, or a similar analytical role (experience in e-commerce is a strong plus).
- Proven proficiency with Google Ads, Facebook Ads Manager, and Google Analytics.
- Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
- Advanced proficiency in Microsoft Excel (Pivot Tables, VLOOKUPs) and experience with data visualization tools (e.g., Looker, Tableau, Power BI) is preferred.
- Excellent verbal and written communication skills in English.
- Highly organized, proactive, and capable of managing multiple projects in a fast-paced environment.