Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for digital advertising? Quantum Tosan International is looking for a talented Performance Marketing Specialist to lead our digital advertising efforts. In this role, you will be responsible for designing and executing multi-channel paid media strategies that drive high-quality traffic and maximize ROI. You will dive deep into data analysis to optimize campaigns across Google, Facebook, Instagram, and other platforms. We are looking for someone who can turn complex data into actionable insights and creative ad copy. If you are ready to take your career to the next level in a dynamic environment, we want to hear from you.
As a key member of our marketing team, you will collaborate closely with cross-functional teams to ensure our brand message is consistent and impactful. You will constantly monitor market trends and competitor activities to keep our campaigns ahead of the curve. Your analytical skills will be crucial in identifying growth opportunities and refining our targeting strategies to reach the right audience at the right time. Join us and help shape the future of digital advertising at Quantum Tosan International.
Tanggung Jawab
- Develop and implement comprehensive paid media strategies across Google Ads, Meta Ads, and other digital platforms.
- Manage daily campaign optimization, including bid management, budget allocation, and A/B testing.
- Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
- Prepare detailed performance reports and presentations for stakeholders on a weekly and monthly basis.
- Collaborate with creative teams to produce high-converting ad creatives and optimize landing pages.
- Stay up-to-date with the latest digital marketing trends, algorithm changes, and best practices.
- Conduct competitor research to benchmark our performance and discover new market opportunities.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in Performance Marketing or Digital Advertising (minimum 2-3 years).
- Hands-on experience with Google Ads (Search, Display, Shopping) and Meta Ads Manager.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in Google Analytics and other tracking tools (e.g., Google Tag Manager).
- Excellent communication skills in both English and Bahasa Indonesia.
- Self-motivated with the ability to work independently and meet tight deadlines.