Deskripsi Pekerjaan
Newshare Sdn Bhd is a pioneering force in mobile app development and publishing, crafting engaging digital experiences that captivate global audiences. We're seeking a dynamic Performance Marketing Executive to join our Kuala Lumpur team and drive user growth through data-driven strategies. In this pivotal role, you'll architect and execute multi-channel campaigns across digital platforms, optimizing for maximum ROI and user acquisition. You'll collaborate with cross-functional teams to align marketing initiatives with product innovation while leveraging cutting-edge analytics to refine targeting and messaging. This opportunity offers a fast-paced environment where your expertise in performance marketing will directly impact our app ecosystem's success and user engagement metrics. Join us to shape the future of digital experiences while advancing your career in a company that values innovation and results.
Tanggung Jawab
- Design, implement, and optimize performance marketing campaigns across digital channels (social, search, display)
- Manage paid advertising budgets and maximize ROI through continuous testing and refinement
- Analyze campaign metrics (CTR, CPA, ROAS) and generate actionable insights for strategy adjustments
- Develop A/B testing frameworks to improve conversion funnels and user acquisition efficiency
- Collaborate with product teams to align marketing initiatives with app features and user experience
- Monitor competitive landscape and emerging marketing technologies to identify growth opportunities
- Prepare performance reports and dashboards for stakeholders, highlighting key achievements and areas for improvement
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- 3+ years of hands-on experience in performance marketing or digital advertising roles
- Proven expertise with Google Ads, Facebook Ads Manager, and programmatic advertising platforms
- Advanced proficiency in marketing analytics tools (Google Analytics, Firebase, Mixpanel)
- Strong data interpretation skills with ability to translate metrics into actionable strategies
- Experience developing marketing funnels for mobile apps or SaaS products
- Excellent communication skills with ability to present complex data to diverse stakeholders