Deskripsi Pekerjaan
Are you a data-driven marketer with a relentless passion for driving tangible business results and revenue growth?
We are seeking a highly motivated and results-oriented Performance Marketing Executive (Leads & Revenue Focused) to join a dynamic and innovative organization based in Penang Island. Agensi Pekerjaan MMG Sdn Bhd is proud to represent this exceptional opportunity for a talented individual who thrives on generating high-quality leads and maximizing revenue through strategic, data-backed paid media campaigns.
This is far more than a standard digital marketing role. You will be the strategic owner of the entire performance marketing funnel, from top-of-funnel awareness to bottom-of-funnel conversion optimization. Your expertise will directly fuel the company's growth trajectory. You will have the autonomy to experiment, analyze, and scale winning campaigns across multiple high-impact channels including Google Ads, Meta (Facebook & Instagram), LinkedIn, and TikTok.
Key Impact Areas:
- Lead Generation: Architect and execute campaigns specifically engineered to generate a high volume of qualified, sales-ready leads.
- Revenue Growth: Shift the focus from vanity metrics to hard KPIs like ROAS, CPA, and Customer Lifetime Value (LTV).
- Strategic Optimization: Utilize A/B testing, audience segmentation, and landing page optimization to continuously improve campaign ROI.
What's In It For You?
- Work in a collaborative, high-performance culture that genuinely values data, creativity, and innovation.
- Direct and meaningful impact on company revenue and strategic direction.
- Competitive salary package (RM 2,800 - RM 4,000) with opportunities for rapid professional growth.
- Access to a modern tech stack and marketing tools to execute your vision effectively.
If you are a strategic thinker with a hands-on approach to digital advertising and a track record of delivering measurable results, we invite you to apply. This is your chance to take your career to the next level by mastering the art and science of performance marketing.
Tanggung Jawab
- Plan, execute, and manage end-to-end performance marketing campaigns across multiple digital channels (Google Ads, Facebook/Instagram Ads, LinkedIn, TikTok, etc.) to drive lead generation and revenue growth.
- Analyze campaign data and key performance indicators (KPIs) such as ROAS, CPA, CPL, and conversion rates to identify trends, insights, and optimization opportunities.
- Conduct A/B testing on ad creative, copy, landing pages, and audience targeting to improve campaign effectiveness and lower acquisition costs.
- Collaborate with the creative team to develop compelling ad visuals and copy that resonate with the target audience and drive action.
- Manage and allocate budgets effectively to ensure maximum ROI while meeting monthly lead volume and revenue targets.
- Perform market research, competitor analysis, and audience profiling to identify new growth opportunities and market trends.
- Prepare and present regular performance reports, dashboards, and strategic recommendations to the management team.
- Stay up-to-date with the latest trends, tools, and best practices in performance marketing and digital advertising.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, Mass Communications, or a related field.
- Minimum 2 years of proven working experience in a performance marketing or digital advertising role, preferably with a focus on lead generation and revenue targets.
- Demonstrable track record of managing successful paid media campaigns on platforms such as Google Ads, Meta Business Suite, and at least one other major platform (LinkedIn, TikTok, etc.).
- Strong proficiency in web analytics tools (Google Analytics 4) and campaign management platforms.
- Excellent analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Highly proficient in Microsoft Excel or Google Sheets for data analysis and reporting.
- Self-starter with a proactive mindset, strong organizational skills, and the ability to manage multiple projects simultaneously.
- Excellent verbal and written communication skills in English (additional languages are a plus).