Deskripsi Pekerjaan
Are you a data-driven marketer ready to scale the world's largest fitness franchise? Anytime Fitness is seeking a Performance Marketing Manager to take full ownership of our digital acquisition strategy. In this pivotal role, you will lead paid media campaigns, optimize conversion funnels, and build high-converting landing pages designed to drive memberships. You will leverage cutting-edge AI lead capture tools to enhance efficiency and boost revenue. We are looking for a creative thinker who is analytical at heart, capable of translating complex data into actionable growth strategies. If you are passionate about fitness and want to make a tangible impact on the digital landscape of health and wellness, this is the opportunity for you.
Tanggung Jawab
- Develop and execute end-to-end digital acquisition strategies to drive membership growth.
- Manage and optimize paid media campaigns across various platforms (e.g., Meta, Google Ads) to maximize ROI.
- Design, build, and A/B test high-converting landing pages focused on lead generation.
- Integrate and manage AI-driven lead capture technologies to streamline the sales process.
- Analyze performance metrics and data reports to identify trends, optimize funnels, and improve conversion rates.
- Collaborate with creative and sales teams to ensure brand consistency and campaign alignment.
- Manage the marketing budget and report on weekly/monthly key performance indicators (KPIs).
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 3-5 years of proven experience in Performance Marketing or Digital Advertising.
- Strong track record managing paid ad budgets and achieving high ROAS.
- Proficiency in landing page optimization tools and conversion rate optimization (CRO) principles.
- Familiarity with AI tools and CRM software is highly desirable.
- Strong analytical skills with the ability to interpret complex data sets.
- Excellent communication, project management, and presentation skills.