Deskripsi Pekerjaan
Shape the Future of Work with Google Workspace in JAPAC
Google is seeking a visionary and highly analytical Performance Marketing Manager to lead our go-to-market strategy for Google Workspace across the dynamic JAPAC region. Based in our vibrant Singapore office, you will take the helm of our full-funnel performance marketing strategy, driving explosive business growth through sophisticated, data-driven, omni-channel campaigns. This is a rare opportunity to directly impact how millions of businesses collaborate, communicate, and innovate in the cloud, while working alongside the brightest minds in technology.
Your Core Mission
As a key leader on the JAPAC Marketing team, you will architect, execute, and optimize complex performance marketing campaigns that accelerate user acquisition, deepen customer engagement, and maximize return on investment. You will leverage the full power of Google's cutting-edge advertising platforms and AI-driven tools to stay ahead of evolving market trends. Beyond managing campaigns, you will mentor and inspire a team of world-class marketers, fostering an environment of experimentation, learning, and measurable success. You will partner closely with Product Marketing, Sales, and Regional leadership to ensure a cohesive and powerful go-to-market strategy.
Why You Should Apply
Google offers 'World Class Benefits' that go far beyond competitive compensation. You will receive top-tier base salary, equity grants, comprehensive health and wellness coverage, and a vibrant, inclusive culture that unabashedly fosters innovation and belonging. You will have the autonomy to shape the strategy for one of the world's most essential productivity suites in the fastest-growing technology region on the planet. If you are passionate about using the intersection of data, creativity, and technology to tell powerful stories and drive tangible revenue growth, this is the defining role of your career. Join us and empower the world to do their best work.
Tanggung Jawab
- Develop and execute a comprehensive performance marketing strategy for Google Workspace across JAPAC, aligned with global business objectives.
- Own the regional marketing budget, managing multi-million dollar spend across SEM, Display, Social, Video, and Affiliate channels.
- Utilize advanced analytics (Google Analytics 4, Looker, Attribution Modeling) to optimize campaigns for CAC, LTV, and ROAS.
- Lead a high-performing team of analysts and channel specialists, fostering a culture of experimentation and data-driven decision making.
- Collaborate with Product Marketing, Sales, and Regional Leads to align on GTM strategy and messaging for new product launches.
- Drive the A/B testing roadmap for landing pages, ad creatives, and audience segments to continuously improve conversion rates.
- Partner with Central teams to pilot and scale new advertising products and AI-driven automation solutions.
- Present regular performance insights and strategic recommendations to senior leadership and cross-functional stakeholders.
Kualifikasi
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- 10+ years of experience in performance marketing, with a proven track record in B2B SaaS or enterprise technology.
- Deep expertise in Google Ads, Campaign Manager 360, Search Ads 360, and Google Analytics 4.
- Demonstrated experience managing large-scale, omni-channel budgets across multiple JAPAC markets.
- Strong analytical and quantitative skills; proficiency in SQL or data visualization tools (Looker, Tableau) is a strong plus.
- Excellent communication and stakeholder management skills, with experience influencing C-level executives.
- Fluency in English required; proficiency in an Asian language (Japanese, Korean, or Cantonese) highly preferred.