Deskripsi Pekerjaan
Are you a high-ROI performance marketing strategist with a passion for scaling health-tech and consumer wellness brands? Moment Health is seeking a data-driven Performance Marketing Manager to oversee our omni-channel growth strategy across Malaysia, Hong Kong, and Taiwan. In this role, you will lead the charge in optimizing our web funnels and marketplace presence on Shopee and Watsons.
You will be responsible for deploying regional assets, integrating AI-driven bidding strategies, and maintaining the 'Tigrox mindset'—prioritizing speed, precision, and aggressive growth. If you thrive in a fast-paced environment and know how to convert ad traffic into tangible sales revenue, we want to hear from you.
Tanggung Jawab
- Develop and execute multi-channel performance strategies across Google Ads, Meta, Shopee, and Watsons retail media networks.
- Own the full-stack web funnel, from landing page optimization to post-purchase conversion rate improvements.
- Leverage AI tools to automate ad creative generation, audience segmentation, and bidding optimizations.
- Manage end-to-end campaign lifecycles for MY, HK, and TW markets, ensuring strict adherence to CAC/ROAS targets.
- Analyze daily performance data to pivot strategies in real-time, driving sustainable sales growth.
- Collaborate with regional teams to localize ad assets while maintaining global brand equity.
- Conduct regular A/B testing on ad copy, visuals, and conversion flows to minimize friction.
Kualifikasi
- Bachelor’s Degree in Marketing, Business, Data Analytics, or a related field.
- Minimum 3-5 years of experience in performance marketing with a proven track record of managing regional web funnels.
- Deep understanding of e-commerce marketplaces (Shopee/Lazada) and retail media platforms (Watsons).
- Proficiency in Google Analytics 4, Meta Business Suite, and advanced attribution modeling.
- Experience using AI marketing tools to enhance ad delivery and creative production.
- Analytical mindset with the ability to translate complex data into actionable business strategies.
- Fluency in English is required; professional proficiency in Mandarin or Cantonese is highly advantageous for HK/TW market alignment.