Deskripsi Pekerjaan
Are you a results-driven Performance Marketing Manager looking to lead high-impact paid media campaigns? PERSOL is seeking an expert to oversee the full lifecycle of digital advertising. In this pivotal role, you will own the strategy, execution, and optimization of paid campaigns to drive measurable growth and ROI.
Our ideal candidate is a data enthusiast who thrives in a dynamic environment. You will be responsible for bridging the gap between creative strategy and analytical insights, ensuring every dollar of the budget is spent efficiently. You will report directly to leadership, providing clear, actionable insights that drive business decisions. Join us to shape the future of our digital presence across the APAC region.
Tanggung Jawab
- Develop and execute comprehensive paid media strategies across channels such as Google Ads, Meta, and LinkedIn to drive lead generation and brand awareness.
- Manage the full lifecycle of campaigns, from strategic planning and budget allocation to launch, optimization, and final reporting.
- Analyze campaign performance data using advanced analytics tools to identify trends, optimize ROI, and reduce cost-per-acquisition (CPA).
- Collaborate closely with creative teams to produce high-converting ad copy, landing pages, and visual assets.
- Prepare detailed monthly and quarterly reports for stakeholders, highlighting key metrics, insights, and strategic recommendations.
- Conduct A/B testing and experiments to continuously improve campaign performance and user engagement.
- Stay abreast of the latest digital marketing trends, platform updates, and industry best practices to keep strategies competitive.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 3-5 years of proven experience in Performance Marketing, Digital Marketing, or Paid Media management within the APAC region.
- Strong proficiency in managing large budgets and a demonstrated track record of optimizing campaign performance.
- Deep understanding of SEO, SEM, PPC, and social media advertising platforms (Google Ads, Facebook Ads Manager).
- Excellent analytical skills with the ability to interpret complex data and translate it into actionable business insights.
- Strong communication and presentation skills, capable of presenting complex data to non-technical stakeholders.
- Self-motivated, detail-oriented, and able to work in a fast-paced, dynamic environment.