Deskripsi Pekerjaan
Are you a strategic thinker with a passion for driving measurable results? We are seeking a talented Performance Marketing Manager to lead our digital growth initiatives. In this pivotal role, you will oversee high-impact paid media campaigns across various digital channels to maximize ROI and enhance brand visibility. You will collaborate closely with creative and data teams to optimize campaign performance and deliver tangible business outcomes. If you thrive in a fast-paced environment and love turning complex data into actionable insights, we want to hear from you.
You will be responsible for the end-to-end management of performance marketing strategies, ensuring that every dollar spent contributes to our growth objectives. This position offers the opportunity to shape the digital landscape of a global leader in workforce solutions.
Tanggung Jawab
- Develop and execute comprehensive performance marketing strategies across SEO, SEM, and social media advertising channels.
- Manage and optimize digital advertising budgets to ensure maximum return on investment (ROI) and cost-efficiency.
- Analyze campaign performance data and metrics to identify trends, opportunities, and areas for improvement.
- Conduct rigorous A/B testing on creatives and landing pages to enhance conversion rates and user engagement.
- Collaborate with cross-functional teams, including creative, sales, and product, to align marketing goals with broader business objectives.
- Prepare detailed performance reports and presentations for stakeholders to drive decision-making.
- Stay abreast of the latest digital marketing trends, tools, and technologies to keep campaigns competitive.
Kualifikasi
- 3-5+ years of experience in performance marketing, digital advertising, or a related field.
- Strong proficiency with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and SEO tools (e.g., SEMrush, Ahrefs).
- Proven track record of managing large budgets and achieving high ROAS (Return on Ad Spend).
- Excellent analytical skills with the ability to interpret complex data sets and derive actionable insights.
- Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
- Excellent written and verbal communication skills in English.
- Bachelor’s degree in Marketing, Business Administration, or a related field is preferred.