Deskripsi Pekerjaan
Join Rikruut's dynamic Customer Operations team as a Performance Marketing & Paid Media Specialist in Kuala Lumpur! This pivotal role combines strategic campaign management with customer-centric optimization to drive measurable growth. You'll own end-to-end paid media execution across digital channels, leveraging data to maximize ROI while ensuring seamless customer experiences. Collaborate with cross-functional teams to align marketing initiatives with business objectives, and transform performance insights into actionable strategies that fuel customer acquisition and retention. If you're passionate about data-driven marketing and thrive in fast-paced environments, this is your opportunity to make an impact at an innovative company.
Tanggung Jawab
- Design, implement, and optimize paid media campaigns across Google Ads, social platforms, and programmatic channels
- Monitor campaign performance using analytics tools, adjusting bids and targeting to maximize conversions
- Develop and maintain customer journey maps to ensure consistent messaging across touchpoints
- Conduct A/B testing on ad creatives, landing pages, and audience segments
- Generate performance reports with actionable insights for stakeholders
- Collaborate with sales and product teams to align marketing initiatives with customer needs
- Stay updated on digital marketing trends and algorithm changes
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- 2+ years in performance marketing or paid media management
- Proficiency in Google Ads, Meta Ads Manager, and analytics platforms
- Strong analytical skills with ability to interpret complex data sets
- Experience with customer journey mapping and conversion rate optimization
- Excellent communication skills for cross-functional collaboration
- Certifications in Google Ads or Meta Blueprint preferred