Deskripsi Pekerjaan
Join SMARTEDGE TECHNOLOGIES SDN. BHD. as a Performance Marketing Specialist and drive measurable growth through cutting-edge digital strategies. We're seeking a data-driven innovator to optimize multi-channel campaigns across Google Ads, Meta Ads, TikTok Ads, and emerging platforms. In this role, you'll transform complex analytics into actionable insights that boost ROI while staying ahead of industry trends. Our ideal candidate thrives in fast-paced environments where creativity meets precision, leveraging A/B testing and audience segmentation to maximize campaign efficiency. Enjoy competitive compensation while collaborating with a dynamic team dedicated to pushing digital boundaries.
Tanggung Jawab
- Execute and optimize performance marketing campaigns across Google Ads, Meta Ads, and TikTok Ads
- Analyze campaign KPIs and ROI using analytics tools to identify optimization opportunities
- Develop data-driven strategies for audience targeting, bidding, and creative testing
- Manage digital advertising budgets and ensure cost-efficiency across channels
- Generate performance reports with actionable insights for stakeholders
- Stay current with platform algorithm changes and industry best practices
- Collaborate with creative teams to align campaign messaging with brand goals
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 3+ years hands-on experience in performance marketing campaigns
- Proven expertise with Google Ads, Meta Ads, and TikTok Ads platforms
- Strong analytical skills with ability to interpret complex data sets
- Proficiency in analytics tools (Google Analytics, Facebook Insights, etc.)
- Experience with A/B testing and conversion rate optimization
- Excellent communication skills and ability to present data-driven recommendations