Deskripsi Pekerjaan
enablesGROUP is actively seeking a highly motivated and results-driven Performance Marketing Specialist to join our dynamic team in Pasig City, Metro Manila. As a key driver of our digital growth strategy, you will take full ownership of our paid media channels and be directly responsible for optimizing our customer acquisition funnels.
In this role, you will dive deep into data, leveraging your expertise in PPC, Paid Social, Google Ads, and SEO to plan, execute, and refine multi-channel campaigns. You will not just manage budgets; you will strategically allocate resources to maximize ROI, test innovative ad formats, and implement advanced targeting strategies. Your insights will directly shape our marketing roadmap, helping us reach ambitious growth targets in a competitive landscape.
We are looking for a true marketing technologist who is comfortable navigating complex analytics platforms and uncovering actionable insights from campaign data. You will work cross-functionally with our creative teams to brief compelling ad creatives and collaborate with sales teams to ensure seamless lead handoff. At enablesGROUP, we champion a culture of continuous learning, experimentation, and professional growth. We provide the tools, autonomy, and support environment for you to excel in your career. If you are ready to make a significant impact and thrive on challenging the status quo, this is the perfect opportunity for you.
Why Join enablesGROUP?
- Competitive salary package (₱45,000 – ₱65,000 per month).
- Opportunities for professional development and upskilling.
- Work in a vibrant and collaborative office in the heart of Ortigas, Pasig City.
- Be part of a company that values data-driven decision making and innovation.
Tanggung Jawab
- Plan, execute, and manage end-to-end paid marketing campaigns across Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, and other relevant platforms.
- Conduct comprehensive keyword research, audience targeting, and A/B testing to maximize ad spend efficiency and ROI.
- Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS) and provide actionable insights and regular reports to stakeholders.
- Collaborate with the content and design teams to develop high-converting ad creatives and landing pages.
- Manage and optimize SEO strategy to improve organic reach and drive consistent, high-quality traffic.
- Stay ahead of industry trends, platform updates, and best practices in performance marketing to ensure competitive advantage.
- Manage the marketing budget effectively, forecasting spend and reconciling costs against performance targets.
Kualifikasi
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 2-3 years of proven experience in performance marketing, digital advertising, or a similar role.
- Expert-level proficiency in Google Ads, Google Analytics, and Meta Ads Manager is required.
- Strong analytical skills with the ability to interpret complex data sets and translate them into strategic actions.
- Experience with SEO tools (e.g., SEMrush, Ahrefs) and marketing automation platforms is a plus.
- Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
- Outstanding written and verbal communication skills in English.
- A data-driven mindset with a passion for continuous optimization and achieving measurable results.