Deskripsi Pekerjaan
Join Surya Bumi Retailindo as a Performance Marketing Specialist and drive digital growth through strategic advertising excellence. You'll orchestrate multi-channel campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and key marketplaces, optimizing ROAS, budget allocation, and creative execution to maximize traffic and sales conversions. This role demands a data-driven approach to campaign refinement, with continuous A/B testing of ad creatives, audience targeting, and landing page experiences. You'll collaborate with cross-functional teams to translate business objectives into measurable marketing outcomes while staying ahead of digital platform algorithm changes and emerging advertising technologies.
The ideal candidate combines technical platform expertise with strategic business acumen, using analytics tools to identify growth opportunities and scale high-performing campaigns. You'll own the full campaign lifecycle from ideation to optimization, delivering actionable insights that inform marketing strategy and contribute directly to revenue growth. This position offers the opportunity to shape the company's digital footprint in Indonesia's competitive retail landscape.
Tanggung Jawab
- Manage end-to-end performance marketing campaigns across Meta, Google, TikTok, and marketplace platforms
- Optimize ROAS through continuous campaign monitoring, budget reallocation, and performance analysis
- Develop and execute A/B testing strategies for ad creatives, audience segments, and landing pages
- Collaborate with design teams to produce high-converting ad assets aligned with brand guidelines
- Generate comprehensive performance reports with actionable insights for stakeholders
- Stay current with platform algorithm updates and emerging digital advertising trends
- Coordinate with sales teams to align campaign objectives with customer acquisition goals
Kualifikasi
- Minimum 2 years hands-on experience managing Meta, Google, and TikTok ad campaigns
- Proven track record of optimizing ROAS and achieving KPIs in performance marketing
- Proficiency in advertising platforms (Ads Manager, Google Ads, TikTok Ads Manager) and analytics tools
- Strong data analysis skills with ability to interpret complex campaign metrics
- Experience with marketplace advertising (Tokopedia, Shopee, etc.) preferred
- Bachelor's degree in Marketing, Business, or related field
- Excellent communication skills and ability to present insights to non-technical stakeholders