Deskripsi Pekerjaan
Join our dynamic team as a Performance Marketing Specialist and drive measurable growth for our e-commerce operations. In this pivotal role, you'll orchestrate and optimize marketing strategies that transform raw traffic into loyal customers. You'll analyze performance metrics, identify growth opportunities, and implement data-driven campaigns across digital channels to maximize ROI and revenue. This position offers the chance to work in a fast-paced environment where your marketing expertise directly impacts business success. If you're passionate about leveraging analytics to fuel e-commerce growth, this is your opportunity to make a significant impact.
Tanggung Jawab
- Develop and execute performance marketing strategies aligned with e-commerce growth objectives
- Monitor, analyze, and optimize digital campaigns across PPC, social media, and email channels
- Implement A/B testing frameworks to continuously improve conversion rates and customer acquisition
- Collaborate with cross-functional teams to align marketing efforts with sales and product initiatives
- Manage campaign budgets effectively while ensuring cost-efficient customer acquisition
- Generate performance reports and provide actionable insights to stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- Minimum 2 years of experience in performance marketing with e-commerce focus
- Proficiency in Google Ads, Facebook Ads Manager, and analytics platforms
- Strong data analysis skills with ability to interpret complex metrics
- Experience with marketing automation tools and CRM systems
- Excellent communication skills and ability to present data-driven insights
- Proven track record of optimizing campaigns for ROAS and conversion rates