Deskripsi Pekerjaan
Join Japan IPL Express's dynamic marketing team as a Performance Marketing Specialist! We're seeking a data-driven innovator to accelerate our digital growth through cutting-edge campaigns. In this pivotal role, you'll design, execute, and optimize multi-channel marketing initiatives across digital platforms, driving measurable ROI and brand expansion. Collaborate with cross-functional teams to craft compelling narratives that resonate with our target audience while leveraging analytics to continuously refine strategies. If you thrive in fast-paced environments and possess a passion for transforming data into actionable insights, this is your opportunity to make a significant impact in Singapore's competitive marketing landscape.
Tanggung Jawab
- Develop and implement performance marketing campaigns across PPC, social media, and display advertising
- Analyze campaign metrics to optimize ROI and identify growth opportunities
- Manage digital advertising budgets across multiple channels with strict efficiency targets
- Create A/B tests for landing pages, ad creatives, and targeting parameters
- Generate comprehensive performance reports and strategic recommendations
- Collaborate with design teams to produce conversion-focused ad assets
- Stay current with digital marketing trends and platform algorithm changes
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 3+ years of hands-on experience in performance marketing
- Expertise in Google Ads, Facebook Ads Manager, and analytics platforms
- Proven track record of achieving KPIs through data-driven optimizations
- Strong understanding of conversion funnel optimization techniques
- Certification in Google Ads or Meta Blueprint preferred
- Exceptional analytical skills with attention to detail