Deskripsi Pekerjaan
Are you a data-driven marketing professional passionate about driving growth in the digital fashion space? ZALORA is looking for a dedicated Performance Marketing Specialist to join our dynamic team in Kuala Lumpur. In this hybrid role, you will leverage your expertise in paid marketing channels to deliver exceptional results and maximize our return on investment. We value creativity combined with analytical rigor, and we are looking for someone who can not only manage campaigns but also optimize them for continuous improvement. If you have a proven track record of delivering great results and thrive in a fast-paced environment, we want to hear from you.
Tanggung Jawab
- Design, implement, and manage comprehensive paid media strategies across Google Ads, Meta (Facebook/Instagram), and TikTok advertising platforms.
- Analyze campaign performance data to identify trends, optimize ad spend, and improve key performance indicators (KPIs) such as CPC, CTR, and ROAS.
- Conduct A/B testing on ad creatives, landing pages, and audiences to maximize conversion rates and lower cost-per-acquisition.
- Prepare detailed monthly performance reports and strategic recommendations for stakeholders.
- Collaborate closely with the creative and product teams to ensure alignment between marketing messages and brand identity.
- Stay updated on the latest digital marketing trends and algorithm changes to keep our strategies competitive.
- Manage the monthly budget and ensure all campaigns are within financial targets.
Kualifikasi
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum of 3-5 years of proven experience in performance marketing or digital advertising.
- Strong proficiency in Google Analytics, Google Tag Manager, and other tracking tools.
- Excellent analytical skills with the ability to interpret complex data sets and draw actionable insights.
- Experience in e-commerce or fashion retail is highly preferred.
- Strong communication skills and the ability to present data clearly to non-technical teams.
- Self-motivated with a strong sense of ownership and attention to detail.