Deskripsi Pekerjaan
Join Talent Trader Group as a Performance Marketing Specialist to drive explosive user growth in the competitive SaaS/Fintech landscape. You'll orchestrate end-to-end digital campaigns across PPC, social media, and display platforms, transforming raw data into scalable acquisition strategies. Collaborate with product teams to align campaigns with conversion funnels while leveraging analytics to optimize CPA and maximize ROI. This role demands a blend of creative ad development, technical platform expertise, and strategic budget management to position our fintech solutions as market leaders.
Tanggung Jawab
- Design, implement, and optimize performance marketing campaigns across digital channels (Google Ads, Facebook Ads, LinkedIn Ads)
- Monitor KPIs (CTR, CPC, CPA, ROAS) and conduct A/B tests to refine campaign targeting and creative assets
- Develop and manage paid acquisition funnels for SaaS/Fintech products with focus on user lifecycle optimization
- Collaborate with data teams to build attribution models and track conversion metrics across platforms
- Generate performance reports with actionable insights for stakeholders and leadership teams
- Stay current on algorithm changes and industry trends in performance marketing
Kualifikasi
- 2+ years of hands-on experience in performance marketing with SaaS or Fintech focus
- Proven expertise in major ad platforms (Google Ads, Meta Ads, LinkedIn Ads) and bid management tools
- Strong analytical skills with proficiency in Google Analytics, Mixpanel, or similar analytics platforms
- Experience developing and managing multi-channel acquisition funnels with measurable ROI
- Bachelor's degree in Marketing, Business, or related technical field
- Demonstrated ability to translate data into actionable marketing strategies
- Excellent project management skills with cross-functional collaboration experience