Deskripsi Pekerjaan
Ready to shape the future of e-commerce in Southeast Asia? We are looking for a dynamic, data-driven marketer to own the strategy and execution of high-impact campaigns that drive awareness, engagement, and conversion across the TikTok ecosystem.
As a Platform Campaigns Marketing Specialist (TikTok Shop, Malaysia), you will be the bridge between our product, brand, and growth teams, crafting compelling narratives and campaign mechanics that resonate with our diverse user base in Malaysia. This role offers a unique opportunity to lead innovative marketing initiatives for one of the fastest-growing social commerce platforms globally.
What you will do:
- Develop and execute integrated marketing campaigns for TikTok Shop's major sales events and thematic campaigns.
- Collaborate with Creative and Content teams to produce engaging in-app and out-of-app assets.
- Work with cross-functional teams to align campaign goals and optimize user funnels.
- Manage end-to-end campaign operations, including briefing, asset delivery, and performance reporting.
- Analyze campaign metrics to derive actionable insights and iterate on strategies.
- Support the localization of global marketing campaigns for the Malaysian market.
- Identify and manage relationships with Key Opinion Leaders (KOLs) to amplify campaign reach.
- Monitor competitive landscape and platform trends to identify opportunities for innovation.
Who we are looking for:
We are seeking a passionate and strategic marketer who thrives in a fast-paced environment. You should be comfortable using data to tell stories and have a deep understanding of the social commerce landscape.
Why Join TikTok Shop?
Be part of a platform that defines culture. Work with a team of passionate innovators dedicated to creating a safe, inspiring, and entertaining shopping experience. We offer competitive compensation, tremendous growth opportunities, and the chance to impact millions of users across Malaysia and beyond.
Tanggung Jawab
- Develop and execute integrated marketing campaigns for TikTok Shop's major sales events and thematic campaigns.
- Collaborate with Creative and Content teams to produce engaging in-app and out-of-app assets.
- Work with cross-functional teams to align campaign goals and optimize user funnels.
- Manage end-to-end campaign operations, including briefing, asset delivery, and performance reporting.
- Analyze campaign metrics to derive actionable insights and iterate on strategies.
- Support the localization of global marketing campaigns for the Malaysian market.
- Identify and manage relationships with Key Opinion Leaders (KOLs) to amplify campaign reach.
Kualifikasi
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2-5 years of experience in platform marketing, e-commerce campaigns, or digital marketing.
- Proven track record of managing successful end-to-end marketing campaigns with measurable results.
- Strong understanding of the TikTok platform, social media trends, and the Malaysian digital landscape.
- Exceptional analytical skills, with proficiency in Excel and experience using BI tools.
- Excellent communication and stakeholder management skills in English (Mandarin or BM is a plus).
- Highly organized with a project management mindset, capable of juggling multiple campaigns and deadlines.