Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for scaling performance campaigns? CreaThink Solutions.Inc is seeking a highly analytical PPC Manager to join our growing remote team. In this role, you will be the lead architect for our Google Ads strategy, responsible for managing substantial budgets, optimizing ROAS, and driving high-intent traffic for our global portfolio of clients.
We are looking for an expert who doesn't just manage clicks, but understands the end-to-end customer journey. You will work in a fast-paced environment where innovation is encouraged, and your ability to interpret complex data into actionable insights will directly influence our bottom line. If you are comfortable working remotely and have a proven track record of managing high-performing search and display campaigns, we want to hear from you.
Tanggung Jawab
- Plan, build, and execute comprehensive PPC campaigns across Google Ads (Search, Display, YouTube, and Discovery).
- Conduct rigorous A/B testing on ad copy, landing pages, and bidding strategies to maximize conversion rates.
- Manage and optimize monthly campaign budgets to ensure maximum ROI and efficient cost-per-acquisition (CPA).
- Perform deep-dive keyword research and competitor analysis to identify new growth opportunities.
- Monitor campaign performance daily, providing detailed analytics reports and strategic recommendations to stakeholders.
- Manage Google Tag Manager, Google Analytics 4, and conversion tracking implementations to ensure data accuracy.
- Stay ahead of industry trends and algorithm updates to maintain competitive advantage.
Kualifikasi
- 3+ years of hands-on experience in PPC management, with a strong focus on Google Ads.
- Google Ads Certification (Search, Display, or Measurement) is highly preferred.
- Advanced proficiency in Google Analytics, GTM, and Excel/Google Sheets.
- Strong analytical mindset with the ability to translate complex data into clear marketing strategy.
- Excellent communication skills and experience managing client expectations in a remote setting.
- Strong understanding of landing page optimization (CRO) principles.
- Proven ability to manage multiple campaigns simultaneously under tight deadlines.