Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for optimizing ad performance? VA Masters is currently seeking a highly skilled PPC Specialist to join our dynamic remote team. In this role, you will be responsible for managing, optimizing, and scaling paid advertising campaigns across multiple platforms to drive growth for our diverse portfolio of clients.
We are looking for a professional who thrives in a fast-paced environment, possesses a sharp analytical mind, and stays ahead of digital marketing trends. If you have a proven track record of lowering CPA and maximizing ROAS, we want to hear from you. Join us in delivering world-class marketing results!
Tanggung Jawab
- Develop, implement, and manage high-performing PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Conduct deep-dive keyword research and competitor analysis to identify new growth opportunities.
- Monitor campaign budgets, adjust bids, and optimize ad copy to ensure maximum ROI.
- Perform A/B testing on landing pages and ad creative to improve conversion rates.
- Generate comprehensive performance reports, providing actionable insights and recommendations to stakeholders.
- Manage tracking pixels, conversion events, and Google Analytics configurations.
- Collaborate with the creative team to align advertising strategies with overall marketing objectives.
Kualifikasi
- Minimum of 2 years of experience managing paid search and social media advertising campaigns.
- Proficiency in Google Ads (Search, Display, Shopping) and Meta Ads Manager.
- Strong analytical skills with the ability to interpret data and translate it into strategy.
- Familiarity with Google Analytics 4 (GA4) and Google Tag Manager.
- Excellent written and verbal communication skills in English.
- Ability to work autonomously in a remote setup with high-speed internet.
- Certification in Google Ads or HubSpot PPC is highly preferred.