Deskripsi Pekerjaan
Join our dynamic luxury retail team as PR and Communications Manager at Specialty Lifestyle Concepts, Inc. You'll be the strategic guardian of our prestigious brands, orchestrating comprehensive PR and communications initiatives across print and digital platforms. This pivotal role demands creative vision and meticulous execution to elevate brand prestige and drive engagement. You'll craft compelling narratives, manage media relationships, and ensure consistent messaging across all touchpoints. If you thrive in high-stakes environments where every communication shapes brand perception, this is your opportunity to make a lasting impact in the luxury sector.
Tanggung Jawab
- Develop and execute integrated PR strategies aligned with luxury brand positioning
- Manage media relations and cultivate partnerships with key journalists/influencers
- Oversee print/digital advertising campaigns ensuring brand consistency
- Create compelling press releases, articles, and content marketing materials
- Coordinate product launches and high-profile PR events
- Monitor media coverage and analyze campaign effectiveness
- Collaborate with cross-functional teams on brand messaging
- Manage PR budget and ROI reporting
Kualifikasi
- Bachelor's degree in Communications, Marketing, or related field
- 5+ years PR experience in luxury retail or premium brands
- Proven track record in managing high-impact media campaigns
- Exceptional written/verbal communication and storytelling skills
- Strong project management with ability to handle multiple initiatives
- Proficiency in digital marketing tools and analytics
- Experience with crisis management and reputation protection
- Network of media contacts in Philippine luxury sector preferred