Deskripsi Pekerjaan
Are you a visionary communication strategist with a passion for transforming the healthcare landscape? PT Fosun Health Technology Indonesia is seeking a dynamic PR & Brand Manager to spearhead our brand identity as we bridge the gap between Indonesia and China’s innovative healthcare ecosystems.
In this pivotal role, you will be the custodian of our brand voice, responsible for crafting compelling narratives that resonate with patients, stakeholders, and medical professionals. You will drive integrated marketing and PR campaigns to elevate our market presence and establish Fosun Health as a trusted, household name in the region. If you are a proactive leader who thrives in a fast-paced environment and possesses a deep understanding of the intersection between digital marketing and public relations, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive PR and brand strategies to enhance company reputation in the Indonesian market.
- Manage end-to-end media relations, including press releases, media kits, and cultivating relationships with key health journalists.
- Oversee brand consistency across all digital and offline touchpoints, ensuring alignment with global standards.
- Coordinate cross-border promotional activities and collaborative health initiatives between Indonesian and Chinese operations.
- Monitor and analyze brand performance metrics to optimize marketing spend and campaign effectiveness.
- Organize high-impact events, webinars, and public outreach programs to engage the healthcare community.
- Crisis communication management to protect and maintain company brand integrity.
Kualifikasi
- Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
- Minimum 3-5 years of experience in PR, brand management, or corporate communications, preferably within the healthcare or health-tech sector.
- Strong command of English and Bahasa Indonesia is mandatory; proficiency in Mandarin is a significant advantage.
- Proven track record in managing integrated marketing campaigns and media relations in Indonesia.
- Excellent storytelling abilities and a keen eye for branding and visual identity.
- Strong interpersonal skills with the ability to influence stakeholders at all levels.
- Deep understanding of the local media landscape and digital marketing trends.