Deskripsi Pekerjaan
Are you a strategic pricing expert ready to shape the future of e-commerce in Indonesia? Private Advertiser is seeking a dynamic Pricing Strategy Lead to drive market competitiveness for our flagship platform, TikTok Shop by Tokopedia. In this pivotal role, you will own the end-to-end pricing strategy, ensuring our pricing models are not only competitive but also aligned with broader business objectives. You will leverage deep market insights and data analytics to optimize price coverage and accuracy across a vast product ecosystem. Collaborate with cross-functional teams to execute pricing initiatives that enhance customer acquisition and retention. If you thrive in a fast-paced, high-impact environment and want to lead pricing innovation in one of Southeast Asia's most vibrant digital markets, we want to hear from you.
Tanggung Jawab
- Develop and implement comprehensive pricing strategies to maximize market share and profitability in the Indonesian market.
- Conduct rigorous competitor price monitoring and analysis to identify market gaps and pricing opportunities.
- Lead the aggregation and normalization of platform price data to ensure 100% accuracy and coverage.
- Collaborate with Product, Marketing, and Supply Chain teams to align pricing tactics with promotional calendars and inventory availability.
- Build and maintain pricing dashboards to visualize performance and track key metrics.
- Optimize pricing rules and algorithms to respond dynamically to market fluctuations and competitor actions.
- Present data-driven insights and strategic recommendations to senior leadership.
Kualifikasi
- Bachelor’s degree in Economics, Business Administration, Statistics, or a related field; Master’s degree is a plus.
- Minimum of 5 years of experience in pricing strategy, pricing management, or competitive intelligence within the e-commerce or retail industry.
- Strong proficiency in data analysis tools such as Excel, SQL, or BI tools (e.g., Tableau, Looker).
- Demonstrated experience working in a fast-paced startup or high-growth tech environment.
- Excellent communication skills in both English and Indonesian to translate complex data into actionable business strategies.
- Proven track record of driving revenue growth through strategic pricing decisions.