Deskripsi Pekerjaan
Are you ready to shape the future of digital entertainment? Join Google as a Product Activation Manager, focusing on Go-To-Market strategies for YouTube across the Asia-Pacific (APAC) region. In this pivotal role, you will act as a key partner, bridging the gap between product innovation and user adoption. You will define and execute strategies that drive the activation of millions of users, ensuring that new YouTube features and services are not only launched successfully but also resonate deeply with the diverse markets in APAC.
As a Product Activation Manager, you will collaborate with cross-functional teams including Product Management, Engineering, Sales, and Marketing. Your mission is to maximize the impact of YouTube products by optimizing user onboarding, increasing retention, and fostering long-term engagement. You will leverage data-driven insights to identify barriers to activation and implement creative solutions that enhance the user experience. This is a unique opportunity to work at the intersection of technology and creativity on a global scale.
Tanggung Jawab
- Develop and execute comprehensive Go-To-Market (GTM) strategies for new YouTube products and features in the APAC region.
- Collaborate closely with Product Managers and Engineering teams to translate technical capabilities into user-centric activation journeys.
- Analyze user behavior and activation metrics to identify trends, optimize conversion funnels, and drive product adoption.
- Partner with regional Sales and Marketing teams to align product activation goals with broader business objectives and regional market needs.
- Lead cross-functional projects to launch high-impact campaigns that increase YouTube Premium and service subscriptions.
- Present strategic recommendations and performance data to senior leadership to influence product roadmap decisions.
- Stay abreast of industry trends and competitive landscape to ensure Google remains the leader in video platform engagement.
Kualifikasi
- 5+ years of experience in Product Marketing, Go-To-Market strategy, or Product Management, preferably within the technology or media sector.
- Deep understanding of the YouTube platform, digital advertising trends, and user engagement metrics.
- Strong analytical skills with the ability to interpret complex data sets and translate them into actionable business insights.
- Excellent written and verbal communication skills, with the ability to present complex ideas to diverse audiences.
- Proven track record of successfully launching products or features in international markets.
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
- Experience working in a fast-paced, agile environment is highly preferred.