Deskripsi Pekerjaan
Join YouTube's dynamic GTM team as a Product Activation Manager for the APAC region. In this pivotal role, you'll partner with APAC Partnerships teams and leadership to drive market entry strategies for innovative products. You'll orchestrate end-to-end activation campaigns, leveraging data-driven insights to maximize product adoption and revenue growth across diverse Asian markets. This position requires a strategic thinker with hands-on experience in launching digital products in complex ecosystems. You'll collaborate cross-functionally with product, marketing, and sales teams while maintaining a pulse on regional market trends and competitive landscapes. If you're passionate about connecting cutting-edge technology with user needs and thrive in fast-paced environments, this role offers the opportunity to shape YouTube's APAC product journey.
Tanggung Jawab
- Develop and execute comprehensive product activation strategies for APAC markets
- Partner with regional leadership to align GTM plans with business objectives
- Lead end-to-end campaign execution from launch to post-launch optimization
- Analyze market data to identify growth opportunities and refine activation tactics
- Coordinate cross-functional teams across product, marketing, and sales
- Monitor KPIs and report on activation performance to stakeholders
- Build relationships with key industry partners and influencers
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 5+ years experience in product marketing, GTM strategy, or activation roles
- Proven track record launching digital products in APAC markets
- Strong analytical skills with data-driven decision making
- Excellent cross-cultural communication and stakeholder management
- Experience with SaaS/tech product lifecycle management
- Ability to thrive in ambiguous, fast-paced environments