Deskripsi Pekerjaan
Product Management & Marketing Manager (Asia Wellness Market)
Are you a seasoned Product Management & Marketing Manager with a passion for innovation and a proven track record in the health and wellness sector? Join our dynamic, fast-paced US-based company, where you'll be instrumental in driving product strategy and executing high-impact marketing initiatives across the thriving Asian markets. This exciting opportunity is based in our vibrant hub in Bangsar, Kuala Lumpur.
As the Product Management & Marketing Manager, you will lead the charge in identifying market opportunities, defining product vision, and overseeing the entire product lifecycle from ideation through development, launch, and post-launch optimization. Your expertise will be crucial in translating consumer insights and market trends into innovative wellness products that resonate with diverse Asian audiences. You'll work closely with R&D, sales, and global marketing teams to ensure seamless execution and market penetration.
Beyond product development, you will be responsible for crafting compelling marketing strategies that build brand awareness, drive customer engagement, and accelerate growth. This includes developing go-to-market plans, managing product launches, creating captivating content, and leveraging digital channels to maximize reach and conversion. We're looking for a strategic thinker who can balance creative marketing flair with data-driven decision-making.
This role offers a unique platform to shape the future of wellness, expand our footprint in key Asian markets, and contribute to a mission-driven organization dedicated to improving lives. If you are a proactive leader with exceptional communication skills, a deep understanding of the product and marketing landscape in Asia, and a desire to make a tangible impact, we encourage you to apply. Elevate your career with a company that values innovation, collaboration, and continuous growth.
Tanggung Jawab
- Lead the entire product lifecycle from strategic planning to tactical activities, including concept, definition, development, and launch for wellness products in Asia.
- Conduct thorough market research, competitive analysis, and customer feedback analysis to identify new product opportunities and enhance existing offerings.
- Develop and execute comprehensive go-to-market strategies, product positioning, messaging, and launch plans tailored for diverse Asian markets.
- Collaborate cross-functionally with R&D, sales, operations, and global marketing teams to ensure alignment and successful product delivery.
- Manage product roadmaps, prioritize features, and define detailed product specifications to meet business objectives and customer needs.
- Drive digital marketing campaigns, content creation, and brand awareness initiatives to maximize product visibility and adoption across key channels.
- Monitor and analyze product performance post-launch, utilizing data to inform future product iterations and marketing optimizations.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5 years of progressive experience in product management and marketing, specifically within the consumer goods, health, or wellness industry.
- Proven track record of successfully launching and managing products in Asian markets, demonstrating tangible growth.
- Strong understanding of digital marketing strategies, including SEO, SEM, social media, and content marketing best practices.
- Exceptional leadership, communication, and interpersonal skills, with the ability to influence and collaborate effectively with cross-functional and global teams.
- Demonstrated ability to translate complex market insights and consumer needs into actionable product and marketing strategies.
- Experience working within a US-based company or a multinational corporate environment is a significant advantage.