Deskripsi Pekerjaan
We're seeking a visionary Product Marketing & Brand Lead Specialist to transform Nauli Data's market presence. In this pivotal role, you'll architect brand narratives that resonate with our tech-savvy audience while driving product adoption through data-driven strategies. You'll bridge the gap between technical innovation and market demand, crafting compelling stories that showcase how our solutions empower businesses to thrive in the digital landscape. This position offers the opportunity to shape our brand identity from the ground up, launching campaigns that captivate enterprise clients and position Nauli Data as an industry thought leader. If you're passionate about translating complex data products into market-ready value propositions, we invite you to join our dynamic team and make a measurable impact on our growth trajectory.
Tanggung Jawab
- Develop and execute comprehensive brand strategies aligned with product roadmaps and market trends
- Lead go-to-market initiatives for new product launches, positioning statements, and messaging frameworks
- Conduct competitive analysis and market research to identify differentiation opportunities
- Create compelling marketing collateral including case studies, whitepapers, and campaign assets
- Collaborate with product and sales teams to align marketing strategies with revenue goals
- Manage digital marketing channels including SEO, content marketing, and social media campaigns
- Analyze campaign performance metrics and optimize strategies based on ROI data
- Mentor junior marketing staff and foster cross-functional collaboration
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- 5+ years of experience in product marketing or brand management with B2B tech focus
- Proven track record of launching successful data/analytics products to enterprise markets
- Expertise in developing GTM strategies for SaaS or data-driven solutions
- Strong analytical skills with ability to interpret market research and customer insights
- Exceptional written and verbal communication skills with executive-level presentation experience
- Proficiency in marketing automation tools (HubSpot, Marketo) and analytics platforms
- Demonstrated ability to lead cross-functional teams in matrix organizations