Deskripsi Pekerjaan
Join Thomson Reuters, a global leader in information and solutions, as a Product Marketing Consultant in Manila. This pivotal role requires a strategic thinker to drive market success through innovative product positioning and go-to-market strategies. You'll collaborate with cross-functional teams to develop compelling messaging, conduct competitive analysis, and execute campaigns that resonate with target audiences. The ideal candidate will leverage data-driven insights to optimize product launches, enhance customer engagement, and accelerate revenue growth. If you're passionate about transforming market intelligence into actionable marketing strategies and thrive in dynamic environments, this opportunity offers a platform to shape product narratives that define industry standards.
Tanggung Jawab
- Develop and execute comprehensive product marketing strategies aligned with business objectives
- Conduct in-depth market research and competitive analysis to identify growth opportunities
- Define product positioning, messaging, and value propositions for target segments
- Lead end-to-end product launch campaigns across digital and traditional channels
- Collaborate with sales teams to create sales enablement materials and training programs
- Analyze market performance metrics and refine strategies based on customer feedback
- Partner with product teams to translate technical features into customer benefits
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- 5+ years of B2B product marketing experience in SaaS or information services
- Proven track record of successfully launching complex products in competitive markets
- Expertise in market segmentation, persona development, and journey mapping
- Strong analytical skills with proficiency in marketing analytics tools
- Exceptional communication skills with ability to present to executive stakeholders
- Experience with CRM platforms (Salesforce) and marketing automation tools