Deskripsi Pekerjaan
Are you a dynamic marketing professional looking to drive product strategy and business growth across the Asian market? Good Job Creations is seeking a motivated Product Marketing Executive / Manager to join our team in Eunos. In this pivotal role, you will act as the bridge between our manufacturers and the end market, ensuring our product launches are impactful and our sales execution is flawless.
We are looking for a strategic thinker who is passionate about market analysis, brand positioning, and building long-lasting relationships. You will be instrumental in executing go-to-market strategies that maximize performance and market share. If you thrive in a fast-paced environment and possess a keen eye for marketing trends, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive go-to-market strategies for new product launches across the Asia region.
- Cultivate and maintain strong, productive relationships with key manufacturers and stakeholders.
- Conduct in-depth market research and competitor analysis to identify growth opportunities and refine product positioning.
- Collaborate closely with the sales team to provide necessary collateral, training, and strategic support to maximize sales performance.
- Monitor, track, and report on product marketing performance metrics and campaign effectiveness.
- Manage product lifecycle activities from ideation and launch to ongoing performance optimization.
- Ensure all marketing activities align with global brand guidelines and regional business objectives.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Proven experience in product marketing, brand management, or a similar sales-driven marketing role.
- Strong understanding of the Asian market landscape and consumer behavior.
- Excellent communication and interpersonal skills, with the ability to influence cross-functional teams.
- Strong analytical mindset with proficiency in interpreting market data and performance metrics.
- Demonstrated ability to manage multiple projects simultaneously under tight deadlines.
- Proficiency in CRM software and digital marketing tools is a significant advantage.