Deskripsi Pekerjaan
Are you a highly creative and strategically-minded Graphic Designer with a passion for driving product success through compelling visuals? Paragon Pratama Teknologi, a dynamic and forward-thinking company based in the vibrant hub of Kemayoran, Jakarta, is excited to welcome a talented Product Marketing Graphic Designer to our dedicated Marketing and Market Research team. This is an exceptional opportunity for a visual storyteller to play a crucial role in shaping the perception and engagement with our products, making a significant impact on how our brand resonates with clients, prospects, and the broader market.
In this pivotal role, you will be the driving force behind transforming complex marketing strategies into clear, captivating, and conversion-focused visual assets. You will be responsible for conceptualizing, designing, and executing a wide array of engaging digital and print materials that effectively communicate our product's value proposition and brand identity. Your daily tasks will span across creating eye-catching social media graphics, impactful website banners, informative product brochures, engaging email templates, polished presentation decks, and more. Your work will be at the very forefront of our product launches, promotional campaigns, and brand-building initiatives, ensuring a consistent and high-quality visual experience across all touchpoints.
We are searching for an individual who possesses not only an impeccable eye for design aesthetics and meticulous attention to detail but also a solid understanding of marketing principles and consumer psychology. If you thrive in a collaborative environment where your creativity is valued, your ideas are encouraged, and your work directly contributes to measurable business growth, then Paragon Pratama Teknologi is the place for you. Join us in Kemayoran, Jakarta, and help us elevate our product stories and achieve marketing excellence through powerful, innovative design!
Tanggung Jawab
- Collaborate closely with the Marketing and Product teams to understand campaign objectives and translate them into effective visual designs.
- Design and produce a diverse range of marketing collateral, including digital ads (banners, social media graphics), website elements, email templates, infographics, and presentations.
- Develop high-quality print materials such as brochures, flyers, event signage, and product packaging (if applicable).
- Ensure all visual assets adhere strictly to brand guidelines, maintaining consistency across all marketing channels and product communication.
- Support product launch initiatives by creating compelling visuals that highlight key features and benefits, driving engagement and interest.
- Stay updated with industry trends, design tools, and marketing best practices to continually innovate and enhance our visual content.
- Manage multiple design projects simultaneously, from concept to completion, ensuring timely delivery within established deadlines.
Kualifikasi
- Bachelor's degree in Graphic Design, Visual Communication, Multimedia Arts, or a related field.
- Proven experience (3+ years) as a Graphic Designer, with a strong portfolio showcasing product marketing or brand campaign work.
- Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with modern design tools like Figma or Canva.
- Solid understanding of marketing principles, branding, typography, color theory, and layout design for both digital and print media.
- Ability to conceptualize, visualize, and create engaging visuals from a brief, with keen attention to detail and accuracy.
- Excellent communication and collaboration skills, with the ability to articulate design choices and work effectively within a team.
- Experience in creating assets optimized for various digital platforms and an understanding of UI/UX basic principles.