Deskripsi Pekerjaan
Join DOKU's dynamic marketing team as a Product Marketing Intern and gain hands-on experience in fintech innovation! This is your opportunity to shape the future of digital payments while developing real-world marketing expertise. You'll collaborate with product managers to understand customer pain points, analyze market trends, and translate complex features into compelling messaging. As part of Indonesia's leading payment gateway provider, you'll work on impactful campaigns that drive user adoption and market growth. This internship offers mentorship from industry experts, exposure to product lifecycle management, and the chance to build a portfolio in product marketing. Ideal for marketing students passionate about technology and user experience, this role bridges the gap between product development and market strategy.
Tanggung Jawab
- Conduct market research and competitive analysis to identify product positioning opportunities
- Develop compelling product messaging and value propositions for payment gateway features
- Collaborate with product teams to create go-to-market strategies for new releases
- Support campaign execution across digital channels including social media and content platforms
- Analyze user feedback and market data to inform product improvement recommendations
- Assist in creating marketing collateral including case studies, presentations, and sales tools
- Monitor and report on key performance metrics for product initiatives
Kualifikasi
- Currently pursuing Bachelor's degree in Marketing, Business, Communications, or related field
- Strong analytical skills with ability to interpret market data and user behavior
- Excellent written and verbal communication skills in English and Bahasa Indonesia
- Proficiency in digital marketing tools and content creation platforms
- Basic understanding of fintech or SaaS products preferred
- Detail-oriented with ability to manage multiple projects simultaneously
- Proactive learner with curiosity about payment technology trends