Deskripsi Pekerjaan
Join PERSOL as a Product Marketing Manager (AI Initiative) and spearhead the transformation of our organization through cutting-edge artificial intelligence solutions. This pivotal role bridges technology and business strategy, requiring you to immerse yourself in diverse divisions to map workflows, identify operational challenges, and uncover high-impact AI adoption opportunities. You'll translate complex AI capabilities into compelling value propositions while developing go-to-market strategies that align with PERSOL's innovation roadmap.
Your expertise will shape how we position AI-driven solutions across internal and external stakeholders, ensuring seamless integration and measurable ROI. Collaborate with cross-functional teams to conduct market research, competitive analysis, and customer segmentation, while crafting data-driven marketing campaigns that accelerate AI adoption. This role offers the chance to influence organizational transformation at scale while working with industry-leading AI technologies and methodologies.
Tanggung Jawab
- Conduct deep-dive assessments of divisional workflows to identify AI integration opportunities
- Develop and execute AI-focused go-to-market strategies for new solutions
- Create compelling marketing collateral (whitepapers, case studies, presentations) for AI initiatives
- Collaborate with product teams to align AI features with market needs and business objectives
- Analyze market trends and competitive landscape to inform AI positioning strategies
- Measure and report on AI adoption metrics and campaign effectiveness
- Present AI initiatives to leadership teams and secure stakeholder buy-in
Kualifikasi
- Bachelor's degree in Marketing, Business, Computer Science, or related field
- 5+ years in product marketing with proven AI or technology focus
- Strong understanding of AI technologies and their business applications
- Experience developing B2B marketing strategies for complex solutions
- Expertise in market research, competitive analysis, and customer segmentation
- Exceptional communication skills with ability to translate technical concepts
- Track record of launching successful tech products in competitive markets
- Data-driven approach with experience in marketing analytics and ROI measurement