Deskripsi Pekerjaan
Are you a visionary marketer passionate about the intersection of artificial intelligence and market strategy? PERSOL is currently seeking a high-caliber Product Marketing Manager to join our dynamic team in the Central Region. In this pivotal role, you will be the driving force behind our AI adoption initiatives, translating complex technical capabilities into compelling value propositions that resonate with our clients.
As our Product Marketing Manager, you will lead the go-to-market strategy, conduct deep-dive market research, and collaborate with cross-functional teams to ensure the seamless deployment of AI-powered solutions. You will have the opportunity to shape the narrative of our technology and influence key decision-makers, making this an ideal role for an ambitious professional looking to make a significant impact in the tech-marketing landscape.
We are looking for a strategic thinker who can balance creativity with data-driven decision-making. If you possess a deep understanding of the AI ecosystem and have a proven track record of driving product adoption in competitive markets, we invite you to help us define the future of PERSOL.
Tanggung Jawab
- Develop and execute comprehensive go-to-market (GTM) strategies for AI-driven products.
- Translate complex technical features into intuitive marketing messaging and sales enablement assets.
- Analyze market trends, competitor activity, and customer feedback to refine product positioning.
- Collaborate closely with product management and engineering teams to align marketing efforts with technical roadmaps.
- Design and manage multi-channel marketing campaigns to drive user adoption and engagement.
- Monitor and report on key performance indicators (KPIs) related to product adoption and marketing ROI.
- Provide strategic insights to leadership regarding market opportunities and potential feature enhancements.
Kualifikasi
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
- Minimum of 4-6 years of experience in product marketing, preferably within the B2B SaaS or AI industry.
- Strong understanding of AI/ML technologies and their application in enterprise solutions.
- Excellent communication skills with the ability to simplify technical jargon for diverse audiences.
- Proven track record of managing end-to-end product launches and adoption campaigns.
- Data-driven mindset with proficiency in marketing analytics tools and CRM software.
- Ability to thrive in a fast-paced, contract-based environment while maintaining high standards of quality.