Deskripsi Pekerjaan
TikTok is seeking a strategic and data-driven Product Marketing Manager to accelerate the growth of our mobile app advertising business globally. In this pivotal role, you will develop and execute go-to-market strategies that drive user acquisition, engagement, and revenue growth across our advertising platform. You'll collaborate with product, engineering, and sales teams to define positioning, craft compelling messaging, and launch innovative advertising solutions that resonate with brands worldwide. The ideal candidate combines deep market insights with creative storytelling to transform complex products into market-leading offerings. You'll analyze performance metrics to optimize campaigns, identify emerging trends in mobile advertising, and translate user behavior data into actionable growth strategies. Join our dynamic team to shape the future of digital advertising and help businesses connect authentically with TikTok's vibrant global community.
Tanggung Jawab
- Develop and execute global go-to-market strategies for TikTok's mobile app advertising products
- Conduct market research and competitive analysis to identify growth opportunities
- Define product positioning, value propositions, and messaging for advertising solutions
- Collaborate with product teams to align marketing strategies with product roadmaps
- Drive user acquisition and engagement through targeted marketing campaigns
- Analyze campaign performance data to optimize marketing initiatives
- Create sales enablement materials and training programs for global sales teams
- Partner with cross-functional teams to ensure alignment on marketing goals
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- 5+ years of product marketing experience with focus on mobile apps or software
- Proven track record launching and scaling tech products in competitive markets
- Strong analytical skills with ability to interpret complex data sets
- Experience developing go-to-market strategies for advertising platforms
- Expertise in user acquisition, engagement, and conversion optimization
- Excellent communication skills with ability to influence stakeholders
- Deep understanding of digital advertising landscape and mobile ecosystems