Deskripsi Pekerjaan
Join ASSA ABLOY, a global leader in security solutions, as a Product Marketing Manager for our Indonesia market. In this pivotal role, you will lead the development and execution of our product marketing strategy for both mechanical and digital security solutions.
You will be responsible for driving the complete product lifecycle, from market research and segmentation to positioning and growth strategies across trade, retail, and project channels. This position requires a strategic thinker with a passion for understanding customer needs and translating them into compelling product stories that drive business results.
As part of our dynamic marketing team, you'll collaborate with cross-functional partners including sales, product development, and engineering to ensure our products meet market demands and exceed customer expectations. You'll also play a key role in developing marketing campaigns, competitive analysis, and market intelligence to support our growth objectives in the Indonesian market.
If you're a results-driven marketing professional with experience in the security or building products industry, we invite you to apply for this exciting opportunity to shape the future of security solutions in Indonesia.
Tanggung Jawab
- Develop and implement comprehensive product marketing strategies for mechanical and digital security solutions
- Lead product lifecycle management, from introduction to maturity and eventual phase-out
- Conduct market research and analysis to identify customer needs, market trends, and competitive landscape
- Create compelling product positioning, messaging, and value propositions
- Collaborate with sales teams to develop effective go-to-market strategies and sales tools
- Develop and execute marketing campaigns across trade, retail, and project channels
- Analyze product performance metrics and provide recommendations for continuous improvement
- Work closely with product development teams to ensure market alignment of new products
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field; MBA is a plus
- Minimum 5 years of product marketing experience, preferably in security, building products, or B2B technology
- Proven track record of developing and executing successful product marketing strategies
- Strong analytical skills with ability to interpret market data and customer insights
- Excellent communication and presentation skills with ability to articulate complex concepts
- Experience with product lifecycle management and go-to-market strategies
- Proficiency in marketing automation tools and analytics platforms
- Fluency in both Indonesian and English languages