Deskripsi Pekerjaan
We are seeking a dynamic and experienced Product Marketing Manager to lead our chemicals and lubricants marketing initiatives in Singapore. This is a pivotal role that blends strategic thinking with hands-on execution, driving growth and market presence for a leading portfolio.
As the Product Marketing Manager, you will be responsible for developing comprehensive go-to-market strategies, conducting in-depth market analysis, and crafting compelling product narratives that differentiate our offerings in a competitive landscape. You will collaborate closely with product development, sales, and corporate marketing teams to ensure alignment and maximize impact.
Key aspects of the role include managing integrated marketing campaigns, creating sales enablement tools, and leveraging digital channels to reach target audiences. You will also track performance metrics, optimize campaigns, and report on ROI to stakeholders.
The ideal candidate has a strong background in B2B marketing, particularly in the chemicals or lubricants industry, and thrives in a fast-paced, results-oriented environment. This role offers a competitive compensation package, including bonus and comprehensive benefits, as well as opportunities for professional growth with a global recruitment leader.
Tanggung Jawab
- Develop and execute go-to-market strategies for new and existing products in the chemicals/lubricants portfolio.
- Conduct market research to identify customer needs, market trends, and competitive landscape.
- Create compelling product messaging, value propositions, and sales collateral.
- Collaborate with product management to influence product roadmap based on market insights.
- Drive demand generation through integrated marketing campaigns including digital, events, and content marketing.
- Enable sales teams through training, tools, and ongoing support to accelerate deal closure.
- Monitor and report on marketing performance, adjusting strategies to achieve KPIs and ROI targets.
- Manage marketing budget and vendor relationships.
Kualifikasi
- Bachelor's degree in Marketing, Business, Chemical Engineering, or a related field.
- Minimum 5 years of product marketing experience in chemicals, lubricants, or industrial sector.
- Proven track record of developing and executing successful marketing strategies that drive growth.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent written and verbal communication skills in English.
- Experience working with cross-functional teams in a fast-paced environment.
- Proficiency in digital marketing tools, CRM systems, and analytics platforms.
- Strategic thinker with a customer-centric mindset.