Deskripsi Pekerjaan
Join HONOR, a global leader in intelligent technology, and play a pivotal role in shaping the future of retail consumer electronics. We are looking for a high-impact Product Marketing Manager to lead our Go-To-Market (GTM) strategies within the Retail Department in Kuala Lumpur.
In this role, you will be the bridge between our innovative product roadmap and the retail market. You will orchestrate the launch of cutting-edge hardware, develop compelling retail narratives, and ensure our brand dominates the competitive landscape. If you are a strategic thinker with a passion for consumer tech and a track record of driving sales through effective marketing, we want to hear from you.
You will collaborate with cross-functional teams, including Sales, Trade Marketing, and PR, to execute localized GTM plans that resonate with our target audience and drive operational excellence at every retail touchpoint.
Tanggung Jawab
- Develop and execute end-to-end Go-To-Market strategies for new product launches in the retail channel.
- Analyze market trends, competitor activities, and consumer insights to identify growth opportunities.
- Collaborate with the sales team to develop high-impact retail sales tools and product training materials.
- Manage the creation of in-store marketing assets and point-of-sale (POS) materials to enhance brand presence.
- Monitor and report on campaign performance, providing actionable insights for continuous optimization.
- Coordinate with global HQ teams to align regional retail marketing initiatives with international brand standards.
- Drive product adoption and sell-through rates by optimizing the customer experience in physical retail environments.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum 5+ years of experience in product marketing or trade marketing, preferably within the consumer electronics or smartphone industry.
- Strong understanding of the Malaysian retail landscape and consumer purchasing behavior.
- Proven ability to manage cross-functional projects and deliver results under tight deadlines.
- Excellent communication and presentation skills, with the ability to articulate complex product value propositions.
- Proficiency in data analysis tools and CRM platforms to track marketing performance.
- Strong stakeholder management skills and ability to influence senior leadership.