Deskripsi Pekerjaan
Join Etiqa Life And General Assurance Philippines, Inc. as a Product Marketing Officer and drive the strategic direction of our insurance portfolio. We're seeking a dynamic professional to oversee the full lifecycle of product development, management, and optimization. In this pivotal role, you'll conduct in-depth market analysis to identify emerging trends and customer needs, translate insights into actionable product strategies, and collaborate with cross-functional teams to deliver innovative insurance solutions. Your expertise will shape our competitive positioning, enhance customer value propositions, and accelerate market penetration across diverse segments.
As a key member of our marketing division, you'll orchestrate end-to-end product launches, develop compelling marketing collateral, and implement data-driven performance tracking mechanisms. This role offers the opportunity to influence product innovation while aligning offerings with regulatory standards and market demands. If you possess a passion for transforming market intelligence into commercial success and thrive in fast-paced environments, we invite you to contribute to our mission of making insurance accessible and meaningful for Filipinos.
Tanggung Jawab
- Oversee end-to-end product lifecycle management from conception to retirement
- Conduct comprehensive market research and competitive analysis to identify growth opportunities
- Develop and execute strategic product marketing plans aligned with business objectives
- Collaborate with sales, actuarial, and distribution teams to ensure product-market alignment
- Create and manage product positioning, messaging, and go-to-market strategies
- Analyze product performance metrics and provide actionable insights for continuous improvement
- Lead cross-functional initiatives to enhance product features and customer experience
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 5 years of product marketing experience in insurance/financial services
- Proven track record of launching and managing insurance products
- Advanced proficiency in market research tools and data analytics
- Strong strategic planning and project management capabilities
- Excellent communication and stakeholder management skills
- Knowledge of Philippine insurance regulations and market dynamics
- Certification in Product Marketing (e.g., Pragmatic Institute) preferred